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Summary On January 2, 2023, Buffalo Bills safety Damar Hamlin suffered cardiac arrest on national television during a Monday Night Football game in Cincinnati. Athletic trainers and physicians delivered CPR and defibrillation on the field, restored his heartbeat, and transported him to a local hospital. The NFL first postponed and an hour later canceled the game while the Bills and the league provided frequent medical and logistical updates via their social media channels. C

For 40 consecutive years, Indianapolis has hosted the NFL Scouting Combine, the event that has long served as the sport's most centralized talent evaluation ritual. But as this year's combine wrapped up, the questions surrounding its future structure were louder than ever, and they point to something bigger than just a scheduling debate. The combine is facing a genuine identity crisis, and the forces reshaping it reflect broader disruptions happening across sports at every le

I have talked a lot about how AI and technology is revolutionizing the sports industry and this week is no different. The 2026 FIFA World Cup is shaping up to be the most technologically ambitious sporting event in history, and nowhere is that more visible than in how a simple call like "offside" is being reimagined. FIFA and Lenovo have unveiled AI-enabled 3D player avatars as a major advancement in semi-automated offside technology, promising faster decisions and greater c

While the Name, Image, and Likeness (NIL) conversation is not exactly new, it perfectly represents the type of innovations that disrupt and eventually replace existing systems that we talk about in this class. In college athletics, NIL isn't just changing the game; it's destroying the amateur athletics model and rebuilding an entirely new economic ecosystem from the ground up. For over a century, the NCAA controlled college athletics through a simple premise: universities co

Major League Baseball's 2026 season introduces the Automated Ball-Strike Challenge System, fundamentally disrupting one of baseball's biggest emotional buy-ins: the infallibility of the home plate umpire. For over a century, an umpire's call was final and while arguments could be made, the call stood. Now, with 12-15 Hawk-Eye cameras tracking every pitch and teams armed with two challenges per game, and one additional per extra inning, that authority has permanent cracks. Th

While millions watch the Seattle Seahawks battle New England Patriots, in their 11-year rematch, at the 2026 Super Bowl, approximately ten blind and low-vision fans will experience the game through an entirely different medium: touch. The NFL has partnered with startup OneCourt and Ticketmaster to introduce a tactile device that translates real-time football action into vibrations, allowing users to track the ball's position on the field, feel distinct vibration patterns for

Football has been the most popular and profitable sport in America for decades. Everyone can recount watching a Super Bowl or seeing people walking around in their teams jersey on game day. However, to be a fan of the sport now comes with a massive financial commitment as the days of paying for one TV service, such as Dish or Direct TV, are long gone. Recently, Netflix has entered the world of sports and acquired the rights to games 1 and 2 of Christmas Day, while Amazon Prim